Holly Turner

Event Florist

Holly Turner qualified as a florist in mid 2018 and immediately launched her event floristry business.  “I love the challenge of bringing colour, texture and a sense of playfulness to my designs. The art of floristry is ever changing, as the seasons change but also in terms of what trends are emerging. I am also dedicated to sustainability (hire, reuse, return) and avoid using products such as floristry foam. I love that I can explore new ways to do things and bring fresh energy to my work.”

Moving to Millgrove in mid 2021 with her partner, a landscaper and earthworks owner, Holly initially set up her floristry business from her spare room, and then her garage and when she quickly outgrew those spaces she hired a small shed not far away short term. Finding the studio at YREC was just the place she needed to set up a dedicated and permanent space, among creative business people. And the studio that was free for her, with its mezzanine floor, provided the perfect conditions for flower storage (cool temperatures, and away from the main workspace) so she could bring her own special design touches to the studio area. And it was affordable and close to home giving her added flexibility for working the odd hours florists often keep.

With a love for Fine Arts, floristry provided Holly with a practical way to work artistically, and earn an income. Her love for vibrant colour, free form shapes and something unique inspires all her design work and gives her arrangements a special Poppin’ Poppies vibe that people have loved. “I love peaches, oranges and neutrals, so my work tends to reflect this palette, but I’m always open to new ideas.  I’m about to do a full bridal party in dried flowers. It’s going to look amazing – and can be kept forever!”

Working to establish her business, Holly gained vital and practical experience in floristry with an online retail florist, a funeral service, and more recently has been working at a flower wholesaler in the Yarra Valley, which has been an important step in gaining knowledge about local growers and flower suppliers, and in establishing an all-important network in the floristry industry. She regularly works on freelance projects with her fellow florists, collaborating on special events such as weddings and loves to contribute to grand installations in special places throughout the Yarra Valley and beyond.

One of the recent arrangements she made, a casket spray for a funeral, was especially memorable as she was able to incorporate succulents, cacti and plants from the deceased’s own garden into the design giving it special significance for the family.

Holly has big plans for her small business and brings many other artistic skills to her work. She sews and draws and is developing Poppin’ Poppies gift packs to sell online. Having the space to work from means she can not only dream large, but also put her ideas into real time. 

Holly is available by appointment to chat about floristry for upcoming events and help clients develop ideas. She can work with any budget and is responsive in shorter lead times. 

“I love making something special for someone and getting to know them. Flowers can be personal, and while they don’t last forever, the special memories they help create do.”